The questions that separate agencies who understand clinical marketing from those who sell keywords. A checklist to take into every pitch meeting.
Questions to ask before the pitch
Which of your current clients are in healthcare, and may we speak to one of them? The answer, and the willingness, is the signal.
What is your definition of a qualified enquiry? If it is a form fill, the conversation is over.
Who on your team has clinical or practice-operations experience?
What a credible proposal contains
A technical assessment of the current site rather than a pitch built on assumptions.
A prioritised plan with the reasoning for the order, not a list of everything you could do.
A measurement approach agreed before anything launches.
An honest view of what the plan will not achieve in the first quarter.
Red flags
Guaranteed rankings, guaranteed traffic, or guaranteed leads. No one can promise any of these.
Rankings reported without conversion data alongside them.
Ownership of your content, profiles and accounts never made explicit in writing.
Deciding
Ask every agency the same questions in the same order so the answers are comparable.
Weight clarity of thinking above the quality of the slide deck.
Where to start
If you want a second opinion on any of this for your own practice, book a growth assessment and we will walk through what applies to you specifically.
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