## What first impression involves
First impression is treated as part of a connected growth system rather than a standalone deliverable. The work below is scoped around the decisions your practice actually needs to make.
### Profile fundamentals
– Primary and secondary categories chosen for how patients search, not how the clinic self-describes.
– Services, procedures and insurance details completed.
### Trust assets
– Real photography of the practice, team and patients who have consented.
– Responses to every review, including the critical ones.
### Ongoing management
– A posting rhythm that reflects real practice activity.
– Insight review to see which queries and photos actually drive action.
## How we approach it
We start by agreeing what a qualified enquiry is, then work backwards to the channels and pages that can realistically produce it. Everything is reviewed on a fixed cycle so the system keeps improving after launch.