## What connected channels involves
Connected channels is treated as part of a connected growth system rather than a standalone deliverable. The work below is scoped around the decisions your practice actually needs to make.
### Why systems beat campaigns
– Each channel is tuned to move patients to the next step, not to report its own numbers.
– Shared definitions of a qualified enquiry so spend is judged on booked consultations.
### How it is built
– A single measurement layer agreed before any channel launches.
– Quarterly prioritisation so effort moves to the constraint, not the loudest channel.
## How we approach it
We start by agreeing what a qualified enquiry is, then work backwards to the channels and pages that can realistically produce it. Everything is reviewed on a fixed cycle so the system keeps improving after launch.