## What local discovery involves
Local discovery is treated as part of a connected growth system rather than a standalone deliverable. The work below is scoped around the decisions your practice actually needs to make.
### Google Business Profile
– Complete, category-accurate profiles for every location.
– Systematic review, reply and post cadence.
### Local authority
– Location pages with genuinely local detail rather than swapped city names.
– Consistent NAP data across every citation source.
### Proximity and relevance
– Coherent internal linking between locations, services and providers.
## How we approach it
We start by agreeing what a qualified enquiry is, then work backwards to the channels and pages that can realistically produce it. Everything is reviewed on a fixed cycle so the system keeps improving after launch.