## What editorial authority involves
Editorial authority is treated as part of a connected growth system rather than a standalone deliverable. The work below is scoped around the decisions your practice actually needs to make.
### Strategy
– Topic selection from real search demand and real patient questions.
– Content that answers a question completely rather than teasing an answer.
### Production
– Clinician review built into the workflow, not bolted on at the end.
– Reusable content types your team can maintain without external writers.
### Distribution
– Every article placed where the audience already is, with internal links to the next step.
## How we approach it
We start by agreeing what a qualified enquiry is, then work backwards to the channels and pages that can realistically produce it. Everything is reviewed on a fixed cycle so the system keeps improving after launch.